Web design
When creating a website, the first thing I do is find out about you: what you do, how tech-savvy you are, what you need out of your website, and what kind of image and identity you’re looking to project. This is basic stuff, but it’s important. I’m not interested in sending you away with a cookie-cutter design.
Some people come to me knowing exactly what they need, and that’s great. But if you have as many questions as answers, don’t worry. I specialize in working with clients who know they need a new or better website, but aren’t certain what that site can do for them—or what to do with it. I can work with you in as limited or extensive a capacity as you want, from simply improving the quality of an existing website to building a new site from scratch, providing you with art, copy, ideas and training about this crazy thing we call the “web.”
Print design
My process for print design is determined by the project and the client. I have designed marketing materials with little more direction than “make it eye-catching and use our logo.” It’s fun to have a free hand in design, and I enjoy the challenge of striking a balance between the beauty of a design and the need for most print pieces to get across a specific message. My background in public relations, marketing and communications helps me look at design and copy from the point of view of readers and customers.
However, many clients have a strong idea of what they are looking for, and just need help making that idea a reality. If you have something for me to work with—whether that means a company logo or just a sketch on a cocktail napkin—I can take your great idea and polish it until it shines.